A headshot of Toni with text pointing to it stating "Hi, I'm Toni!" With an inset photo of Toni's desk with a planner, glasses, coffee cup and plant.

Websites for kind folks doing good work.

If your website gives you that “ugh, not today” feeling, you’re not alone. Most sites don’t need a rebuild, just a thoughtful reset. I bring 20 years of web development experience to help values-driven small businesses + nonprofits improve what’s already there, so your website can more effectively support the work you do.

Your Website Journey

I’ve spent 20 years working on websites, and one thing is always true: they go through stages. First you build out the basics, then polish what’s there, and eventually grow when you’re ready for more.

Want something simple to start with? 15-Minute Website Wins guides you through small, doable tasks to help you feel more confident managing your site right away.

Ready to go a little deeper? My blog shares clear, experience-backed guidance to help you build the basics, polish what’s there, and grow your website’s reach.

Prefer focused, expert attention? Book a Website Reset Day for a stress-free way to improve what’s not working. I handle the updates, you get your time + energy back.

My Website Journey

Toni working at her computer

I’ve been doing this for over 20 years (since the olden dial-up days!), and I know how discouraging it feels to spend hours on your site and still wonder if it looks good, works right, or even helps your business at all.

What I’ve noticed over the years is that how a site looks, how it functions, and how people experience it are all connected. When one piece feels off, your whole website stops pulling its weight.

That’s why I blend all three in everything I create. So instead of battling your site, you can start with small wins that build confidence, polish what’s already there, and grow when you’re ready for more.