Hi, I’m Toni!
I help kind humans doing good work grow their businesses on the web.
I’ve spent the past twenty years helping small businesses like yours by creating websites that feel more like a business partner. You deserve a website that keeps working – even when you’re taking that long-awaited weekend off.
Who I Help 💙
I help kind humans doing good work, especially women and underrepresented small business owners. Accountants, cleaners, creatives, consultants, coaches – professionals helping others who deserve to be found and hired.
After the 2024 election, something shifted for me. I was working primarily with nonprofits at the time, but as support for diverse and inclusive businesses started shrinking on a national level, I wanted to do more personally to help the folks whose work was being pushed aside.
So I made the decision to move my focus there: helping service-based businesses like yours get found on the web.
How I Work 👩💻
I believe that websites are tools for connection, not just decoration – of course you want a website that looks great, but it also needs to do its job: tell your audience who you are, what you do, who you help, and what to do next.
A great website keeps working while you’re taking the kids to soccer practice or taking care of your mom in the hospital. And it’s not subject to the whims of whatever a specific social media algorithm has decided is popular – it 100% belongs to you.
And typically this doesn’t mean starting from scratch: most websites don’t need a rebuild. We can make the website you already have work better for you, without the cost (in time and money!) of starting over.
What’s With The Penguin? 🐧
Soooo, it’s probably time to explain the penguin in my logo.
I grew up in Florida, which probably explains why I prefer my AC to be set on walk-in freezer. This led to my house being referred to as an igloo, which led to me being called a penguin, which turned penguins into my lifelong favorite animal/a mascot of sorts.
Honestly, it tracks because penguins are known for being smart but highly emotional, and I’m a coder who cries at Publix commercials.
Our Big Move 📦
A couple of years ago, my family and I left Florida for the beautiful state of Colorado, and I will never, ever get over seeing the mountains every day (and the lack of humidity lol).
When I’m not working, you’ll find me trying not to pass out from the elevation on hikes, knitting/crocheting/quilting to keep from doomscrolling, listening to whichever Taylor Swift song I’m currently obsessed with, and nurturing my lifelong X-Files addiction (currently on season 3 in our rewatch)!
Ready to get started? 🥰
Think we might get along well? Request a free homepage audit or explore other ways to work with me!