Are you ready for a wild statistic? According to a study from Microsoft, the average person's attention wanders after only 8 seconds - y'all, that's less than the notoriously-forgetful goldfish! This just goes to show the importance of capturing your audience's attention…
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You know that feeling when you look at your website and think, "ohhhhh no...this is probably beyond saving. There's a picture of Judy on the about page and she hasn't worked here in 3 years, we're no longer open on Mondays, and there's like 14 links that aren't working!"
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If I asked you to think of an iconic brand, which one comes to mind? For me, it would be Apple, Nike or possibly Starbucks (it's nighttime when I'm writing this, and clearly my brain is already plotting tomorrow morning’s coffee). Those brands feel so huge and iconic,…
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