Practical guidance on the visual design of your website, from colors and fonts to layout and branding.
Branding is one of those words that can feel intimidating. It conjures images of big companies with massive budgets, agency teams, and years of careful positioning. Think Apple. Think Starbucks. But branding is not just for huge companies. On a…
We’ve alllll seen the endless color palettes floating around Pinterest. They’re fun and gorgeous, but many of them aren’t built for real-world design: colors too light for text, too busy for buttons, or using fonts that aren’t even available. That’s…