Free Homepage Audit
Friendly feedback for your homepage
Your homepage is the first thing most visitors see. If you know it could be doing more, but you’re not sure what to fix first, this free audit is a good place to begin. Sign up below and I’ll send you a friendly + helpful look at what’s working well and what could be improved.
What You’ll Get
- A short video walkthrough of your homepage covering what’s working, what could be improved, and what I’d focus on first if it were my website.
- Kind, practical observations delivered to your inbox within a week from someone who has been looking at websites for over 20 years.
This is a good fit if:
- You built your website yourself and want to know how it looks to someone else.
- You know something’s not working with your website but you’re not sure what.
- You want a clear starting point before tackling any updates.
Looking for something more in depth?
If you’d like a review of your entire site, a Website Review covers every page with the same approach. Or if you’re ready to hand off your updates entirely, a Website Reset Day might be the right fit.
Get Your Audit ⬇️
A free homepage audit is a short video review focused on your website homepage. I’ll share what’s working, what could be improved, and where I’d start.
Here’s how it works:
- Sign up below with your name and email
- Check your inbox for the welcome email
- Hit reply and send me your website URL when you’re ready for your audit
questions + answers
questions + answers What do you look at in the audit?
I look at your homepage the way a first-time visitor would, but with 20 years of web experience in my back pocket. That means I’m paying attention to things like: does this page make me feel like I’m in the right place? Is it clear what you do and who you help? Is there something obvious for me to do next? How does it look on my phone? Do I trust this person?
I cover first impressions, your headline, your main call to action, navigation, trust signals (things like your photo, bio, and any testimonials), and how your site looks on mobile. And I always wrap up with one specific thing I’d tackle first if it were my site, so you’re not left with a list of problems and no idea where to start.
How does the audit work?
It’s pretty simple – just fill out the form above and you’ll get a welcome email from me shortly after. Reply with your website URL and I’ll take it from there. Within a week you’ll get back a short video walkthrough of your homepage along with a brief written summary of what I noticed and one clear recommended next step.
When will I get my audit back?
Within a week of sending me your website URL. I fit audits in around client work to keep things sustainable on my end, which is part of how I’m able to offer them for free. If anything comes up that might change the timing, I’ll always let you know ahead of time so you’re not left waiting!
How is this different from a Website Review?
The Homepage Audit is focused entirely on your homepage and it’s completely free. It’s a great starting point if you’re not sure where to begin or just want a fresh set of eyes on your most important page. The feedback is conversational, like a knowledgeable friend walking you through what they noticed, and wraps up with one clear recommended next step.
The Website Review goes much deeper and wider. I look at every page on your site, plus things like basic SEO, accessibility, and page speed. You get a video walkthrough, a written summary, and a prioritized checklist of recommendations so you know exactly what to tackle and in what order. It’s a better fit if you want the full picture rather than just a homepage snapshot.
Do you look at the whole website or just the homepage?
Just the homepage! That’s the focus of this audit, and it’s typically where the most impactful improvements live since it’s the first thing most visitors see. That said, if I notice a glaring issue on another page while I’m poking around your site, I’ll mention it! If you’d like feedback on your whole site, that’s exactly what the Website Review covers.
Is this really free? What’s the catch?
Truly, actually free. Signing up does add you to my mailing list, where I send one or two genuinely useful emails a month, but you’re welcome to unsubscribe any time (even right after you receive your audit). If you find it useful and decide you want more help down the road, that’s great, but if you end up tackling the fixes yourself, that’s awesome too!
The reason I can keep it free is that I give myself a full week for turnaround, which means I can fit audits in around client work without burning out. Sustainability matters to me, and I’d rather do this consistently well than rush it.
What kind of websites do you work with?
I work with all kinds of small businesses, whether you’re a therapist, a florist, a yoga studio, a bookkeeper, or anything in between. If you have a relatively straightforward website where the goal is to help people learn about you and get in touch or book something, you’re a great fit.
Where I’m less helpful is with complex ecommerce stores, think Shopify sites with large product catalogs, inventory management, and lots of moving parts. I can still take a look but my feedback will be more general in those cases since that’s not my area of expertise.
What happens after I get my audit?
That’s totally up to you! Some people take the feedback and run with it themselves, fixing things one at a time at their own pace. Others decide they’d rather hand the updates off entirely and book a Website Reset Day.
If you want a deeper look at your whole website, a full Website Review applies the same warm, practical approach. Or if your to-do list feels overwhelming and you’d rather just have someone handle it, a Website Reset Day is one focused day where I tackle your website updates for you.
But there’s no pressure to do anything beyond what feels right for where you are right now.